Which of the Following Statements Best Explains a Difference Between

question 79

Multiple Choice

Which of the following statements best explains a difference between target ratings points (TRPs) and gross rating points (GRPs) ?

• A)TRPs calculations use average frequency figures, whereas GRPs calculations do not.
• B)TRPs calculations do not include waste coverage, whereas GRPs calculations do.
• C)TRPs calculations use a duplicated reach estimate, whereas GRPs calculations do not.
• D)TRPs are used when selecting broadcast media, and GRPs are used for selecting print media.
• E)TRPs are used to indicate the total market coverage ratio, whereas GRPs are used to indicate primary market coverage ratio.

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Definitions:

Flatworms

A phylum of simplistic, soft-bodied invertebrate animals known for their flattened shape, including both free-living species like planarians and parasitic species.

Mollusks

A diverse group of invertebrates including snails, octopuses, and clams, known for their soft bodies, some with hard shells.

Annelids

A phylum of worm-like animals characterized by segmented bodies and the presence of a true coelom, including earthworms and leeches.

Nematocysts

Specialized organelles within cnidocytes of cnidarians, such as jellyfish, used to capture prey through the release of a coiled, barbed thread.