Which of the Following Statements Is True of the Effects

question 85

Multiple Choice

Which of the following statements is true of the effects of reach and frequency of a media vehicle?

• A)Fewer than eight exposures is considered insufficient reach.
• B)More than 10 exposures are considered to be effective reach in most circumstances.
• C)The central goal of productive media planning should be to enhance frequency rather than reach.
• D)Evidence suggests that an exposure rate of one within a purchase cycle is an effective level.
• E)Frequency response principles or generalizations vary by medium.

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Definitions:

Kohlberg's Theory

A theory of moral development proposed by Lawrence Kohlberg, suggesting that moral reasoning progresses through a series of stages.

Perspective

A particular attitude toward or way of regarding something; a point of view.

Genetic Causes

Factors originating in an individual's DNA that contribute to the development of certain conditions or traits.

Intellectual Disability

A term used to describe a condition characterized by significant limitations in both intellectual functioning and in adaptive behavior, which covers many everyday social and practical skills.