When an Advertiser Uses an Ad That Emphasizes Psychological Associations

question 45

Multiple Choice

When an advertiser uses an ad that emphasizes psychological associations and attempts to wrap the consumer's perceptions into a tight concept or symbol, what type of advertising approach is being used?

• A)bait-and-switch advertising
• B)image advertising
• C)guerilla advertising
• D)visual merchandizing
• E)refutational appeal

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Definitions:

Employee Morale

The collective attitudes, satisfaction, and overall outlook of employees within a workplace, affecting productivity and cohesion.

Managerial Accountability

The responsibility of managers to report and justify task outcomes to those above them in the company hierarchy and to the wider public.

Codes of Ethics

Guidelines designed to outline acceptable behaviors and decision-making processes for professionals within a specific field or organization.

Internal Communications

The exchange of information and messages within an organization among employees and management to ensure everyone is informed and aligned with the company's goals and activities.