_____ Is a Figure Used by Advertisers That Represents the Medial

question 64

Multiple Choice

_____ is a figure used by advertisers that represents the medial number of times the target audience reached by a media schedule is exposed to a media vehicle over a specified period.

• A)Effective reach
• B)Unduplicated reach
• C)Average reach
• D)Average frequency
• E)Effective frequency

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Definitions:

Systematic Desensitization

A behavioral therapy method used to gradually reduce phobia or anxiety through controlled exposure to the feared object or situation in conjunction with relaxation techniques.

Fear Reduction

A psychological process or intervention aimed at decreasing the intensity of fear reactions, often through techniques such as exposure therapy or cognitive restructuring.

Orienting Reflex

An unlearned response in which an organism attends to a stimulus.

Unlearned Response

A natural, instinctive reaction that does not require prior learning or experience to occur.