Which of the Following Comparisons Between Primary In-Home Readers, Pass-Along

question 109

Multiple Choice

Which of the following comparisons between primary in-home readers, pass-along readers, and out-of-home readers is true?

• A)Advertisers generally attach greater value to primary in-home readers than pass-along readers.
• B)Pass-along readers and out-of-home readers are more likely to read a magazine than principal readers.
• C)Pass-along readers should be totally discounted in evaluating magazine readership.
• D)Pass-along readers generally spend more time with a magazine and pick it up more often than primary in-home readers.
• E)Out-of-home readers receive greater satisfaction from a publication than primary in-home readers.

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Definitions:

Alternative Dispute Resolution

A range of methods like mediation and arbitration used to resolve disputes outside of traditional court proceedings.

Moral Rights

The rights of creators and authors to protect their work and its use, specifically the rights of attribution and integrity.

Anton Piller Order

A court order that allows the plaintiff to enter the defendant's premises to obtain evidence without prior warning.

Interlocutory Injunction

A temporary court order made to prevent an action being taken until a final decision is made by the court.