It Has Been Suggested That Advertising Targeted to Older Consumers

question 103

True/False

It has been suggested that advertising targeted to older consumers should use models who are 10 years older than the average age of the target audience, since most people feel older than their chronological age.

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Definitions:

Visual Aids

Materials such as charts, graphs, photographs, or videos used to enhance the understanding of information in presentations.

Comprehension And Retention

The ability to understand information and keep that knowledge over time.

Multimedia Presentation

A presentation that uses multiple forms of media content, such as text, audio, images, animations, or video, to convey information.

Speaking Situation

The context or environment in which verbal communication occurs.