Under Armour Used ____________ Ads to Create Interest and Excitement

question 112

Multiple Choice

Under Armour used ____________ ads to create interest and excitement around a new product introduction for its Armour39 performance monitoring system.It wanted to create some suspense and mystery for the new product.

• A)transformational
• B)reminder
• C)rational
• D)consumer-generated
• E)teaser

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Definitions:

Prelinguistic Vocalizations

Sounds made by infants before they acquire language, including cooing and babbling, which are early forms of communication and vocal experimentation.

Babbling

Early stage of language development in infants, characterized by the repetition of sounds and syllables without specific meaning.

Functional Fixedness

A cognitive bias that limits a person to using an object only in the way it is traditionally used, hindering problem-solving and creativity.

Anchoring

A cognitive bias that describes the common human tendency to rely too heavily on the first piece of information offered when making decisions (the "anchor").