The Objective and Task Method Is Most Difficult to Use

question 79

Multiple Choice

The objective and task method is most difficult to use when

• A)the product to be promoted is intangible and in the maturity stage of its product lifecycle.
• B)the product to be promoted is in the decline stage of its product lifecycle.
• C)the product to be promoted is a cash cow.
• D)the product to be promoted is new to the market.
• E)the product is typically tied to after-sales service.

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Definitions:

Social Loafing

The phenomenon where individuals exert less effort when working in a group than when working alone.

Individual Loafing

A tendency for people to exert less effort when working in a group compared to when working alone, known as social loafing.

Teams

Groups of individuals working together towards a common goal or objective.

Social Facilitation

The tendency for one’s behavior to be influenced by the presence of others in a group.