When Alcon's Opti-Free Multi-Purpose Disinfecting Solution for Contact Lens Care

question 19

Multiple Choice

When Alcon's Opti-Free multi-purpose disinfecting solution for contact lens care treatment notes the product is the number one doctor-recommended brand because its performance is driven by science, it is using _________________ as an execution approach.

• A)testimonial
• B)scientific/technical evidence
• C)fantasy
• D)personality symbol
• E)comparison

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Definitions:

Online Friends

Individuals with whom one maintains a friendship over the internet, often through social media platforms, without necessarily having met in person.

Active Consumers

Consumers who actively seek information, evaluate products, and make conscious choices rather than making passive decisions.

Influentials

Individuals who have the power to affect purchase decisions of others because of their authority, knowledge, position, or relationship.

Evangelists

Individuals who passionately advocate for a brand, product, or service, often influencing others based on their personal experiences or beliefs.