Which of the Following Questions Should Be Used as a Criterion

question 54

Multiple Choice

Which of the following questions should be used as a criterion when evaluating creative output?

• A)Does the creative approach create a segmentation base?
• B)Is the creative approach consistent with that used by the competition?
• C)Is the ad truthful and tasteful?
• D)Does the creative approach support a market aggregation strategy?
• E)Does the creative approach use a dramatic execution style?

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Definitions:

Commercial Banking System

A network of financial institutions that accept deposits, offer loans, and provide other financial services to the public and businesses.

Deposits with the Fed

Funds that commercial banks and other financial institutions place in their accounts with the Federal Reserve.

U.S. Government Securities

Financial instruments issued by the U.S. government to raise funds, including Treasury bonds, bills, and notes, considered low-risk investments.

Money Supply

The summed up worth of financial assets accessible in an economy at a specific moment.