Aflac Had to Modify the Commercials Using Its Iconic Duck

question 45

Multiple Choice

Aflac had to modify the commercials using its iconic duck character after several research studies showed that many consumers were not exactly sure what Aflac insurance was.Consumers indicated that the advertising didn't explain what supplemental insurance is and what Aflac does.Which basic criteria for evaluating creative approaches was not met?

• A)Does the creative execution keep from overwhelming the message?
• B)Is the creative approach consistent with that used by the competition?
• C)Is the ad truthful and tasteful?
• D)Is the creative approach consistent with the brand's marketing and advertising objectives?
• E)Does the creative approach use a dramatic execution style?

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Definitions:

Stimulant Medications

Drugs that increase activity in the brain and nervous system, often used to treat attention deficit hyperactivity disorder (ADHD) and narcolepsy.

ADHD

Attention Deficit Hyperactivity Disorder is a brain-based, developmental disorder marked by distractibility, excessive energy, and impulsive actions.

Cognitive Behavioral Therapies

A variety of psychotherapeutic approaches that aim to solve problems by changing dysfunctional emotions, behaviors, and thoughts.

ADHD

Attention Deficit Hyperactivity Disorder, a neurodevelopmental disorder characterized by patterns of behavior that include inattention, hyperactivity, and impulsivity.