The "Vampire Effect" Happens When Consumers Focus Their Attention on the Celebrity

question 135

True/False

The "vampire effect" happens when consumers focus their attention on the celebrity and fail to notice or recall the brand or advertising message.

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Definitions:

Mental Disorders

Health conditions characterized by alterations in thinking, mood, or behavior associated with distress and/or impaired functioning.

Carl Rogers

An influential psychologist best known for developing the client-centered approach to psychotherapy and his concept of self-actualization.

Client-Centered Therapists

Therapists who practice a humanistic approach focusing on creating a non-judgmental, empathetic, and accepting environment for clients.

Unconditional Positive Regard

A concept in client-centered therapy stating that therapists should offer a constant acceptance and support for their clients regardless of what they say or do.