A Transformational Advertisement Must Connect the Audience with the Advertisement

question 104

True/False

A transformational advertisement must connect the audience with the advertisement in such a way that the experience of the product/service is independent of the experience generated by the advertisement.

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Definitions:

Rationales

Explanations or reasons for an action or belief, often used to justify decisions and behaviors.

Primacy Effect

The tendency to remember information at the beginning of a list better than information in the middle or at the end.

Halo Effect

A cognitive bias where an individual's overall impression of a person influences how they feel and think about that person's character.

Phi Phenomenon

A perceptual illusion in which stationary objects shown in rapid succession, such as lights flashing at certain speeds, appear to be moving.