_____ Advertising Is Considered a Directional Medium Because It Points

question 26

Multiple Choice

_____ advertising is considered a directional medium because it points consumers toward where their purchases can be made rather than creating awareness or demand for products or services.

• A)Specialty
• B)Yellow Pages
• C)Ambient
• D)Transit
• E)Aerial

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Definitions:

Ransomware

A type of malicious software designed to block access to a computer system or files until a sum of money is paid, usually in cryptocurrency.

Spyware

Software that collects information without user consent, using keystroke logging, gaining access to saved documents, and recording Internet activity. Results in unsolicited pop-ups and identity theft.

Trojan

A virus program that appears to be a normal application but that, when executed, changes something. It does not replicate but could gather information that could later be used to hack into someone’s computer.

Multifactor Authentication

A security system requiring more than one method of authentication from independent categories of credentials to verify the user's identity.