The Evaluation Process of Creative Outputs Is Usually Subjective; the Advertising

question 74

True/False

The evaluation process of creative outputs is usually subjective; the advertising or brand manager relies on qualitative considerations for evaluation.

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Definitions:

Archival studies

Research methods that involve the examination and analysis of historical records and documents to understand past behaviors or trends.

Systematic observation

An observational research method where data is collected in a structured, organized, and methodical manner.

Reactivity

The influence that the process of measuring has on the subjects being measured, potentially affecting the results of a study.

Observers

Individuals who watch, monitor, or record the behavior or data in a study, without intervening or interacting with the subjects.