Underneath the Headline, "Fully Loaded," in an Ad for Brett

question 94

Multiple Choice

Underneath the headline, "Fully Loaded," in an ad for Brett shotguns was written: "Our most comprehensive line of autoloading shotguns ever." This second statement was printed in a typeface larger than the body copy but smaller than the headline.The second statement in the ad is an example of a(n)

• A)story line.
• B)subhead.
• C)jingle.
• D)indirect headline.
• E)noise.

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Definitions:

Modern Consumer Culture

This term describes a society largely defined by the buying and selling of goods and services, emphasizing consumer behaviors and values.

Advertising

The process or occupation of creating promotional content for goods or services in the commercial sector.

Promote Values

The effort to influence or reinforce certain beliefs, principles, or behaviors within a society or group.

Hollywood Action Films

Films produced in Hollywood known for their fast-paced sequences, stunts, and emphasis on physical action.