Which of the Following Statements Is True of Informational Advertising

question 6

Multiple Choice

Which of the following statements is true of informational advertising appeals?

• A)Benefits that serve as the basis of these appeals are constant across product categories.
• B)They work well for products but not for services.
• C)Attributes that form the basis of these appeals vary from one product or service category to another.
• D)Features, benefits, or attributes that serve as a basis for these appeals generally do not vary among different market segments.
• E)They usually influence feelings, images, beliefs, and meanings about a product or service.

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Definitions:

Clustering

The process of grouping a set of objects in such a way that objects in the same group (called a cluster) are more similar to each other than to those in other groups.

Telephone Screening

A pre-employment or diagnostic strategy involving a series of questions conducted over the phone to assess suitability or health status.

Paraphrase

To restate text or speech using different words, especially to achieve greater clarity.

Inappropriate Behavior

Actions or conduct that are not suitable or proper in a given context or situation.