A Widely Used Advertising Execution Style for Packaged Products, Which

question 101

Multiple Choice

A widely used advertising execution style for packaged products, which attempts to portray situations consumers might face while using them in their daily activities, is known as _____ execution.

• A)endorsement
• B)slice-of-life
• C)emotional
• D)dramatization
• E)demonstration

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Definitions:

Fixed Costs

Costs that remain constant and do not change based on the volume of goods or services a business produces.

Required Sales

The amount of sales a company needs to achieve in order to cover its costs and reach a desired level of profit.

Net Income

The company's earnings following the deduction of all taxes, expenses, and costs from its total revenue.

Contribution Margin Ratio

A financial metric that measures the ability of a company to cover variable costs with its revenue.