Which of the Following Statements Is True of the Use

question 47

Multiple Choice

Which of the following statements is true of the use of slice-of-life executions?

• A)Slice-of-life executions are very inefficient in business-to-business advertising.
• B)To be effective, a slice-of-life execution should avoid mimicking real life because its primary purpose is to rise above the clutter.
• C)Slice-of-life executions work well only for consumer products with perceived homogenous qualities.
• D)Many advertisers like slice-of-life executions because they feel they are an effective way to present a situation to which consumers can relate.
• E)Slice-of-life or problem/solution execution approaches are limited to the advertising of services.

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Definitions:

Recollections

The act of remembering past events or experiences.

Short-Term Memory

Short-term memory is the capacity for holding a small amount of information in the mind in an active, readily available state for a short period.

Rehearse

The act of practicing or going over material or skills repeatedly before a performance or test to ensure mastery and recall.

Available

Refers to something that can be used or accessed as needed.