Humorous Messages Enhance the Effectiveness of an Advertisement By

question 103

Multiple Choice

Humorous messages enhance the effectiveness of an advertisement by:

• A)eliminating fear appeals.
• B)reinforcing the recency effect.
• C)reinforcing the primacy effect.
• D)stimulating immediate purchasing behavior.
• E)putting consumers in a positive mood.

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Definitions:

Productivity

Productivity refers to the efficiency of production of goods or services, often measured by the output per unit of input.

MRP II

Manufacturing Resource Planning, an integrated method of operational and financial planning for manufacturing companies, expanding on Material Requirements Planning (MRP).

MRP

Material Requirements Planning, a system for calculating the materials and components needed to manufacture a product.

ERP

A kind of software known as Enterprise Resource Planning is employed by organizations to oversee routine business functions like accounting, procurement, project management, and manufacturing.