According to Robert Smith, the Two Ways in Which Relevance

question 92

Multiple Choice

According to Robert Smith, the two ways in which relevance can be achieved are

• A)ad-to-brand relevance and brand-to-ad relevance.
• B)ad-to-producer relevance and brand-to producer relevance.
• C)ad-to-producer relevance and brand-to-consumer relevance.
• D)ad-to-consumer relevance and brand-to-producer relevance.
• E)ad-to-consumer relevance and brand-to-consumer relevance.

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