Which of the Following Statements About Focus Groups Is True

question 65

Multiple Choice

Which of the following statements about focus groups is true?

• A)Focus groups are a qualitative research technique.
• B)Focus groups avoid discussions on types of ad appeals to be used.
• C)Focus groups involve observing consumers in their natural environment.
• D)Focus groups are ineffective in evaluating the viability of different creative approaches.
• E)Focus groups involve observing the natural habits of a particular group of consumers without their knowledge.

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