The Source or Sender of an Advertising Communication

question 103

Multiple Choice

The source or sender of an advertising communication:

• A)is typically the owner and shareholder of a company.
• B)cannot be a nonpersonal entity.
• C)is typically identified as the owner of the medium in which the communication appeared.
• D)can be an individual who promotes the product in an ad, such as a celebrity.
• E)is never involved in the encoding process.

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Definitions:

Abduction

The action of moving a limb or different body part away from the body's central axis or away from another body part.

Adduction

The movement of a body part toward the central axis of the body.

Circumduction

A circular movement of a limb or eye that combines flexion, extension, abduction, and adduction.

Rotation

The action or process of rotating on or as if on an axis or center, commonly used to describe the movement of celestial bodies or mechanical parts.