Which of the Following Is One of the Critical Components

question 75

Multiple Choice

Which of the following is one of the critical components of the creative brief?

• A)formulation of the training program for the creative team
• B)calculation of the advertising budget
• C)management of the media buying operations
• D)development of the major selling idea
• E)management of one or more client groups

---

Definitions:

Tapeworms

Parasitic flatworms that live in the digestive tracts of vertebrates, absorbing nutrients from the host's intestine.

Proglottids

Segments that make up the body of a tapeworm, each capable of producing eggs and contributing to the reproductive cycle.

Scolex

The head region of a tapeworm, containing suckers or hooks for attaching to the host's intestinal wall.

Nematocyst

A specialized cell in the tentacles of a jellyfish or other cnidarians, containing a barbed or venomous coiled thread that can be projected in self-defense or to capture prey.