When an Advertiser Uses an Ad That Emphasizes Psychological Associations

question 45

Multiple Choice

When an advertiser uses an ad that emphasizes psychological associations and attempts to wrap the consumer's perceptions into a tight concept or symbol, what type of advertising approach is being used?

• A)bait-and-switch advertising
• B)image advertising
• C)guerilla advertising
• D)visual merchandizing
• E)refutational appeal

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Definitions:

Intelligence Component

An intelligence component refers to a specific aspect or ability within the broader concept of intelligence, such as spatial reasoning or verbal comprehension.

Declarative Memories

Declarative memories are memories that can be consciously recalled, such as facts and events, and are considered explicit memory.

Nondeclarative Memories

A type of long-term memory that doesn't require conscious thought to recall, often shown through skills and tasks such as riding a bike or playing an instrument.

Implicit

Implied or understood though not directly expressed; involving attitudes, beliefs, or actions that are not directly observable.