Which of the Following Statements About Creative Strategy and Its

question 51

Multiple Choice

Which of the following statements about creative strategy and its execution is true?

• A)A good creative strategy and execution guarantees a brand will exceed its sales objectives.
• B)A good creative strategy never fails in reviving a declining brand.
• C)Ads that are highly creative may not increase sales of a brand.
• D)Companies have no trouble coming up with creative advertising that differentiates their brands from the competition.
• E)Good creative strategy cannot help a struggling brand regain its former prominence.

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Definitions:

Net Income

The net income of a business following the subtraction of all costs, taxes, and operational expenses from its revenue.

Straight-Line Depreciation

A method of allocating an asset's cost evenly over its useful life, resulting in a constant annual expense.

Journal Entry

A record in accounting that documents a business transaction and its effect on various accounts, used to keep track of financial events by debits and credits.

Residual Value

The estimated amount that an asset will realize upon its sale at the end of its useful life.