As a Result of _____, Large Advertisers Can Maintain Advertising

question 44

Multiple Choice

As a result of _____, large advertisers can maintain advertising expenditure shares that are smaller than their market shares because they get lower advertising rates and accrue the advantages of advertising several products jointly.

• A)economies of scale
• B)differential advertising advantages
• C)competitive parity
• D)a concave-downward response
• E)multiple advertising channels

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Definitions:

Legal Relationship

A connection between entities or individuals that is recognized and regulated by law.

Presumptions

In legal contexts, assumptions made by the law that hold until disproven.

Husband and Wife

Legal or social partners bound by marriage, with specific rights and obligations towards each other as defined by law or custom.

Capacity

An element of a valid contract; the freedom to enter into a contract, which is sometimes limited by law as is the case, for example, with minors, the insane, the intoxicated, aliens, bankrupts, and Indians.