According to D'Arcy Masius Benton & Bowles's Universal Advertising Standards

question 12

Multiple Choice

According to D'Arcy Masius Benton & Bowles's universal advertising standards, which of the following is true of a power idea?

• A)It must always use inherent drama while portraying the advertisement.
• B)It must always have reference to the final execution.
• C)It must avoid being described in simple words or phrases.
• D)It must revolve around the clinching benefit.
• E)It must avoid centering the ad on consumer benefits.

Identify and use verbal organizational cues in speech to clarify the structure and main points.

Recognize and apply different organizational patterns suitable for various types of presentations.

Learn techniques for recovering from errors during presentations to maintain audience engagement.

Understand the importance of memorizing the opening sentence of a presentation to establish rapport with the audience through eye contact.