Which of the Following Statements About the Relevance of Ads

question 15

Multiple Choice

Which of the following statements about the relevance of ads is true?

• A)Brand-to-consumer relevance refers to situations in which the ad contains execution elements that are meaningful to consumers.
• B)Ad-to-consumer relevance refers to situations in which the advertised brand of a product or service is of personal interest to consumers.
• C)Brand-to-consumer relevance could be achieved through making use of celebrities with whom consumers identify.
• D)Relevance reflects the degree to which an advertisement provides information or an image that is pertinent to the brand.
• E)Relevance is best defined as the extent to which an ad contains elements that are novel, different, or unusual.

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Definitions:

Bony Labyrinth

Part of the inner ear; contains the membranous labyrinth that forms the cochlea, vestibule, and semicircular canals.

Vestibule

An entrance or enclosed antechamber to a larger space or structure, like the entrance to the inner ear or to a building.

Cochlear Duct

A spiral-shaped cavity within the cochlea of the inner ear, playing a critical role in converting sound vibrations into neural signals.

Oval Window

The membrane-covered opening between the middle ear and the inner ear, transmitting sound vibrations to the cochlea.