_____ Research Involves Anthropologists or Other Types of Trained Researchers

question 104

Multiple Choice

_____ research involves anthropologists or other types of trained researchers observing consumers in their natural environments.

• A)Neuromarketing
• B)Out-group
• C)Questionnaire
• D)Focus group
• E)Ethnographic

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Definitions:

Standard Error

The standard deviation of the sampling distribution of a statistic, often used to estimate the accuracy of sample mean as an approximation of the population mean.

Means

The arithmetic averages of a set of numbers or data points.

N = 11

A statement indicating a sample size, or total number of observations, equals to eleven.

Critical Value

A threshold in statistics above or below which a statistical result is considered significant.