The Social Consumer Decision Journey Framework Recognizes That

question 118

Multiple Choice

The social consumer decision journey framework recognizes that:

• A)consumers make purchase decisions regarding low-involvement products based on their social status and purchasing power.
• B)consumers follow a linear sequence of awareness, interest, evaluation, and trial before ultimately adopting a product.
• C)consumers are always active participants in a communication process and they gather information through active learning.
• D)promotional campaigns should be designed to motivate consumers to take immediate action.
• E)consumers connect with large numbers of brands through digital channels that are often beyond marketers' control.

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Definitions:

Organizational Politics

Organizational politics involves the use of power, influence, and networking within an organization to achieve personal or group objectives, sometimes at the expense of others or the organization's goals.

Criterion Contamination

The inclusion of factors irrelevant to job performance in the evaluation process, which can skew performance appraisals.

Criterion Exaggeration

The overestimation or overemphasis of certain criteria or qualities, often leading to distorted outcomes in assessments or decisions.

Subordinate Evaluations

Assessments of an employee's performance, skills, and competencies, typically conducted by their direct supervisors or managers.