Buffy Is Engaging Product Users to Create an Exhaustive List

question 97

Multiple Choice

Buffy is engaging product users to create an exhaustive list of things that bother them when they use the product and how often those situations arise, then asking the consumers to rate the list in order of importance and asking which brands are associated with the items on the list. She is using an approach called _____________________________

• A)problem detection.
• B)ethnographic.
• C)focus groups.
• D)storyboarding.
• E)crowdsourcing.

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Definitions:

Collusion

A secret agreement or cooperation between parties, often competitors, to deceive or defraud others, typically in the context of fixing prices or manipulating market outcomes.

Cartel

An association of independent companies or organizations that agree to limit competition between themselves, often to control prices and production.

Oligopoly

A market structure characterized by a small number of firms dominating the market, leading to limited competition and potentially higher prices for consumers.

Cartels

An association of independent firms or individuals that works together to control prices, limit supply, or restrict competition in a particular market, often illegally.