In the Final Stage of the Meaning Transfer Model Developed

question 113

Multiple Choice

In the final stage of the meaning transfer model developed by Grant McCracken:

• A)celebrities draw powerful meanings from the roles they assume in their careers.
• B)celebrities bring their meanings and images into ads for the products they are endorsing.
• C)the meanings that celebrities have given to products are transferred to consumers.
• D)promotional campaigns are organized in the presence of the media.
• E)the meanings created by celebrities are developed into advertisements.

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Definitions:

Proportion

The fraction or percentage that represents a part of a whole or any number of items in relation to the total.

Confidence Interval

A range of values, derived from the statistics of observed data, that is likely to contain the value of an unknown population parameter.

Confidence Interval

A range of values, derived from sample data, that is likely to contain the value of an unknown population parameter.

Population

In statistics, the entire set of individuals or items from which samples can be drawn for analysis.