Which of the Following Is True of the Concept of the Unique

question 63

Multiple Choice

Which of the following is true of the concept of the unique selling proposition (USP) ?

• A)USP usually mirrors the concept of bait-and-switch advertising.
• B)The concept states that a product's attribute claim must be excluded from advertising.
• C)The concept of USP is applicable only for B2B advertising.
• D)USP must be emphasized through repetitive advertising.
• E)The concept of USP must be used only for C2C advertising.

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Definitions:

Compound Interest Tables

Tables used to determine the future value of an investment based on the principle of compound interest, where interest is calculated on both the initial principal and the accumulated interest.

Compound Interest Table

A chart used to determine the future value of an investment based on the principle of compound interest, where interest is earned on both the initial principal and the accumulated interest.

Compounded Annually

Compounded Annually describes the process where interest is calculated on the principal sum and any accumulated interest from previous periods once a year.

Face Value

The nominal value stated on a financial instrument, such as a bond or stock certificate, representing its legal value.