The Elaboration Likelihood Model (ELM) Was Developed to Explain the Process

question 62

Multiple Choice

The elaboration likelihood model (ELM) was developed to explain the process by which persuasive communications lead to persuasion by influencing:

• A)dissonance formation.
• B)attributions.
• C)source bolsters.
• D)attitudes.
• E)group norms.

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Definitions:

Direct-Response Retailing

A retail strategy that promotes immediate customer action through direct communication, such as online advertisements or infomercials.

Nonstore Retailer

Refers to a business that sells products to customers without requiring a traditional physical storefront, often through online platforms, catalogs, or TV shopping channels.

Intensive Distribution

A market strategy where a company's products are stocked in as many outlets as possible to maximize accessibility and sales.

Soft Drinks

Beverages that do not contain alcohol, typically carbonated and containing flavors or sweeteners.