In the Social Consumer Decision Journey, the Final Objective, Amplification

question 93

True/False

In the social consumer decision journey, the final objective, amplification, deals with designing the communications program, particularly as it relates to social media, to take the consumer to long-term behavioral changes.

---

Definitions:

Huntington Disease

A genetic disorder causing the breakdown of nerve cells in the brain, leading to physical and mental deterioration.

Autosomal Dominant Disorder

An autosomal dominant disorder is a type of genetic disorder where a single copy of the mutated gene, inherited from one parent, is sufficient to cause disease, affecting both sexes equally and often present in every generation.

Huntingtin

A protein associated with Huntington's disease, caused by genetic mutations leading to neurodegeneration.

Phenylalanine

An essential amino acid required for growth and protein synthesis, obtained through diet.