_____ Is an Approach to Setting Advertising Goals and Objectives

question 62

Multiple Choice

_____ is an approach to setting advertising goals and objectives which states that communication effects are the logical basis for advertising goals and objectives against which success or failure should be measured.

• A)SOSTAC
• B)The hierarchy of effects model
• C)The BCG matrix
• D)The Ansoff matrix
• E)DAGMAR

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Definitions:

Faulty Theories

Hypotheses or beliefs that have been proven wrong or lack sufficient evidence or validation.

Conflicts

Disagreements or disputes between individuals or groups that result from opposing or incompatible needs, desires, or interests.

Negative Results

Outcomes of an experiment or research that do not support the initial hypothesis or expected findings.

Groups

Collections of individuals who come together with common goals or interests, sharing interaction and often working towards collective objectives.