While Moving from the Base to the Top of the Communication

question 47

Multiple Choice

While moving from the base to the top of the communication effects pyramid, which of the following comes just before repurchase of a product?

• A)awareness
• B)comprehension
• C)trial
• D)liking
• E)knowledge

---

Definitions:

Amygdala

A structure in the brain that plays a key role in emotion and memory.

Serotonin Activity

The biochemical process involving serotonin, a neurotransmitter that plays a key role in mood regulation and other bodily functions.

Norepinephrine Activity

The action or impact of norepinephrine, a neurotransmitter involved in regulating stress responses and mood.

Mania

A mental state characterized by extreme euphoria, hyperactivity, and a reduced need for sleep, commonly seen in bipolar disorder.