In the Social Consumer Decision Journey, the Marketer Must Continuously

question 62

True/False

In the social consumer decision journey, the marketer must continuously monitor to know what is being said online about the product or brand to gain insights as to how it is being perceived in the marketplace.

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Definitions:

Normal Balance

The side (debit or credit) of an account that is expected to have a higher balance, depending on the account type.

Internal Control

Systems and processes implemented by a company to ensure integrity of financial and accounting information, promote accountability, and prevent fraud.

Objectives

The goals or aims that an organization or individual strives to achieve over a certain period.

Implementation

The process of putting a decision or plan into effect; execution of a plan, idea, or policy.