Direct-Response Advertisers Generally Set Objectives and Measure Success in Terms

question 6

Multiple Choice

Direct-response advertisers generally set objectives and measure success in terms of:

• A)brand awareness.
• B)brand attitudes.
• C)purchase intentions of the target audience.
• D)sales response generated by an ad.
• E)brand equity.

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Definitions:

Contributions

Refers to the act of giving or adding to something larger, such as ideas, resources, or efforts, to a collective goal or project.

Inducements

are incentives or benefits offered to encourage specific actions or behaviors.

Constructive Stress

A form of stress that is perceived as manageable and can lead to improved performance and personal growth.

Effort

The use of physical or mental energy to achieve an objective or perform a task.