Which of the Following Is a Similarity Between Advertising on Broadcast

question 32

Multiple Choice

Which of the following is a similarity between advertising on broadcast TV and cable advertising?

• A)Both offer fewer segmentation opportunities.
• B)Both create longer buyer lead times for preparing and placing ads.
• C)Both offer greater reach and lower frequency opportunities with individual stations.
• D)Both do not enable advertisers to reach a large number of viewers with a single media buy.
• E)Both can be purchased on a national, regional, or local (spot) level.

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Definitions:

Maslow's Hierarchy

A psychological theory proposing that humans are motivated by five basic categories of needs: physiological, safety, love/belonging, esteem, and self-actualization, in that order.

Lower-Order Needs

Basic human requirements such as physiological and safety needs that must be satisfied before higher-order needs can be addressed.

Higher-Order Needs

Esteem and self-actualization needs in Maslow’s hierarchy.

Psychological Development

The ongoing growth and change in cognitive, emotional, and social capabilities and processes throughout a person's life.