According to the Criteria Outlined in DAGMAR, Which of the Following

question 7

Multiple Choice

According to the criteria outlined in DAGMAR, which of the following makes the best quantitative communications objective?

• A)"Increase product users to 40 percent of the total market."
• B)"Double the production budget, hire more assembly workers, and double the production speed in one year."
• C)"Increase the number of customers mentioning the brand name when asked for brand preference from 40 percent to 50 percent in one year."
• D)"Increase awareness of the brand in one year."
• E)"Increase sales revenue by 10 percent."

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Definitions:

Marginal Social Benefit

Marginal social benefit is the additional gain to society as a whole from producing one more unit of a good or service.

Emissions Tax

A tax levied on the emission of pollutants, aimed at reducing the level of harmful emissions released into the environment.

Catalytic Converter

An emissions control device that converts toxic gases and pollutants in exhaust gas from an internal combustion engine into less-toxic pollutants.

Pollution Capacity

The ability of a natural environment to absorb, break down, or otherwise neutralize pollutants without suffering detrimental effects.