Which of the Following Is True of Word-Of-Mouth (WOM) Marketing

question 11

Multiple Choice

Which of the following is true of word-of-mouth (WOM) marketing?

• A)It involves very formal communication among consumers.
• B)It is known as company-generated marketing.
• C)It is considered a weak marketing strategy.
• D)It can also be described as buzz marketing.
• E)It is considered to be a part of nonpersonal communication.

---

Definitions:

Annual Report

A comprehensive report on a company's activities and financial performance throughout the preceding year, intended for shareholders and stakeholders.

Impaired Goodwill

Impaired goodwill occurs when the market value of a company's goodwill asset falls below its recorded value on financial statements, prompting a write-down to reflect the reduced value.

Amortization

The method of slowly amortizing the initial expense of a non-physical asset over the period it is expected to be used.

Units-Of-Output Method

A depreciation method where the expense is based on the actual output or usage of the asset, rather than the passage of time.