According to Professor Don Schultz, Inside-Out Planning

question 58

Multiple Choice

According to Professor Don Schultz, inside-out planning

• A)focuses on what the marketer wants to say, when the marketer wants to say it, and the media the marketer wants to use.
• B)is another term for zero-based communications planning.
• C)starts with the customer and builds backward to the brand when developing an IMC program.
• D)is a method of implementing DAGMAR objectives.
• E)is used to forecast the validity of DAGMAR objectives.

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Definitions:

Expected Profit Rate

The forecasted rate of return on an investment or business venture, based on estimated earnings.

Gross Domestic Product (GDP)

The complete value, in monetary or market terms, of all the goods and services that are finalized within the territorial boundaries of a country within a particular period.

Investment

Allocating financial assets in hopes of achieving a return or profit.

Inventory

The raw materials, work-in-progress products, and finished goods that are considered to be the portion of a business's assets that are ready or will be ready for sale.