With Respect to the Basic Estimates in the Nielsen Audio

question 4

Multiple Choice

With respect to the basic estimates in the Nielsen Audio report, rating refers to

• A)the percentage of total estimated listening audience.
• B)the percentage of listeners in the survey area population.
• C)the percentage people involved in preparing the Arbitron ratings report.
• D)the percentage of listeners who watch TV commercials for more than five minutes.
• E)the percentage of listeners who watch TV commercials for a minimum of five minutes.

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Definitions:

Pictures

can be used as visual aids or stimuli in various research or educational settings to evoke responses or assist in data collection.

Psychological Core

The representation of the “real” person which typically develops in early childhood and comes from parents, teachers, and caregivers.

Role-Related Behavior

The ways in which an individual acts in a particular situation, usually gained through modeling and social learning experiences.

Typical Responses

The ways individuals usually adjust.