According to Professor Don Schultz, Outside-In Planning

question 105

Multiple Choice

According to Professor Don Schultz, outside-in planning

• A)focuses on what the marketer wants to say, when the marketer wants to say it, and the media the marketer wants to use.
• B)is another term for zero-based communications planning.
• C)starts with the customer and builds backward to the brand when developing an IMC program.
• D)is a method of implementing DAGMAR objectives.
• E)is used to forecast the validity of DAGMAR objectives.

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Definitions:

Specialization

The practice of focusing effort on a particular field or discipline, leading to increased efficiency and expertise in that area.

Cheese

A dairy product made from curdled or cultured milk, coming in various textures and flavors.

Opportunity Cost

The loss of value from not opting for the closely competing alternative when faced with a decision.

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Mobility aids used to assist in walking, providing support and balance for individuals with mobility challenges.