Consumers Who Are Particularly Knowledgeable About a Product or Service

question 44

True/False

Consumers who are particularly knowledgeable about a product or service or have strongly established attitudes are more influenced by a celebrity than those with little knowledge or neutral attitudes.

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Definitions:

Demand Satisfaction

The fulfillment of consumer desires and needs through the provision of products or services.

Production Facility

A site or plant where goods are produced or manufactured, equipped with specialized equipment for production activities.

Idle Capacity

Unused production capability, where available resources such as machinery or labor are not fully utilized.

Financial Advantage

Refers to the benefit gained in financial terms, which could be through cost savings, revenue increase, or any other financial gain.