When Advertisers Attempt to Answer the Question, "Who Will Be

question 125

Multiple Choice

When advertisers attempt to answer the question, "Who will be effective in getting consumers' attention?" they are addressing the ______________________ component of the persuasion matrix.

• A)channel/yielding
• B)source/attention
• C)receiver/comprehension
• D)channel/presentation
• E)message/yielding

---

Definitions:

Action Research

A collaborative process of collecting data, using it for action planning and evaluating the results.

Collaborative Process

A method of working that involves mutual engagement of participants to solve problems or achieve objectives, emphasizing teamwork and partnership.

Data

Information, statistics, or details that are collected for reference, analysis, or calculation purposes.

Organisation Development Intervention

A structured program or process aimed at improving an organization's effectiveness, health, and ability to change through the application of behavioral science principles.