In the Postpurchase Evaluation Stage, When Performance of a Product

question 74

Multiple Choice

In the postpurchase evaluation stage, when performance of a product or service is below expectations, it would result in

• A)the development of consideration threat.
• B)the creation of an evoked set.
• C)dissatisfaction.
• D)the evaluation of attribute bundles.
• E)cognitive resonance.

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