A Marketer Should Present the Strong Points at the Beginning

question 15

Multiple Choice

A marketer should present the strong points at the beginning of an advertising message when

• A)the target audience can connect well with the marketer's position.
• B)the target audience is not interested in the topic.
• C)the target audience is not biased toward certain brands.
• D)the target audience has used the product and has a favorable image of the product.
• E)immediate action is an objective.

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Definitions:

Profit Sharing

An incentive program that grants employees a share in the company's profits as part of their compensation.

Expected Profits

The anticipated financial gain from an investment or business activity, calculated by multiplying possible outcomes by their probabilities and summing the results.

Cost Function

Function relating cost of production to level of output and other variables that the firm can control.

Profit Sharing

A company policy or agreement that distributes a portion of its profits among employees, typically based on their performance or salary.