A Marketer Should Present the Strong Points at the Beginning

question 15

Multiple Choice

A marketer should present the strong points at the beginning of an advertising message when

• A)the target audience can connect well with the marketer's position.
• B)the target audience is not interested in the topic.
• C)the target audience is not biased toward certain brands.
• D)the target audience has used the product and has a favorable image of the product.
• E)immediate action is an objective.

---

Definitions:

Vitamin B12

Vitamin B12 is a water-soluble vitamin necessary for the formation of red blood cells, neurological function, and DNA synthesis.

Ileum

The last portion of the small intestine. It is directly attached to the large intestine.

Small Intestine

A long, coiled part of the digestive system where most of the absorption of nutrients occurs.

Collagen

A protein that is a major component of connective tissues in the body, providing structural support and strength.